After decades of success, P. Princi Butchers’ traditional branding was in need of an update. The family-owned business faced fierce competition, with rivals adapting to modern consumer preferences. Our mission: rejuvenate P. Princi’s identity and highlight their unparalleled quality products. We refined their brand and brand assets, along with their digital presence, online store, product packaging, custom events, marketing materials, signage, and advertising. Our goal: re-establish P. Princi Butchers as the leader in their field, honoring their rich heritage while engaging today’s discerning customers.